Privacy Policy

 

At RootsRaja.com, we value your trust, and protecting your personal information is one of our highest priorities. This Privacy Policy describes in detail how we collect, use, store, disclose, and safeguard the information you share with us when you access our website, purchase our products, or engage with our services. By using our website, you agree to the terms outlined here. If you disagree with any part of this Privacy Policy, you are advised not to use our website or services.

We have designed this Privacy Policy not just to meet legal obligations under applicable data protection and privacy laws, but also to build transparency and confidence between us and our valued customers. As we are engaged in selling plants and plant accessories, much of our interaction with you involves personal and transactional information, and this document provides a comprehensive overview of how that information is handled responsibly and ethically.

 

  • Information We Collect

We collect a variety of information from you in order to fulfill your orders, improve our website functionality, and enhance your overall shopping experience. The information may be personally identifiable information (PII) or non-personally identifiable information (non-PII).

  • Personally Identifiable Information (PII)

When you voluntarily interact with our website, we may ask you to provide specific details that can be used to identify you directly. Examples include but are not limited to:

  • Full Name: This allows us to address you correctly, create invoices, and process orders accurately.
  • Email Address: We use your email to share order confirmations, updates on shipments, newsletters, and important service-related notifications.
  • Phone Number: Helps us contact you quickly in case of delivery issues, urgent order updates, or customer support.

 

  • Billing and Shipping Address: Enables us to deliver your plants and accessories to the right destination while also maintaining compliance with billing requirements.
  • Payment Information: While RootsRaja.com itself does not store full card details, limited transaction-related information is collected to process secure payments through third-party gateways.

We only request information that is necessary for smooth operations and customer satisfaction. No excessive or irrelevant data is collected from users.

 

  • Non-Personally Identifiable Information (Non-PII)

We also collect information that cannot directly identify you, but helps us analyze user patterns and improve our website. Such data may include:

  • Device and Browser Type: Knowing whether you use a mobile device, laptop, or a specific browser helps us tailor website performance.
  • IP Address and Location Data: Useful for detecting fraud, security risks, and understanding geographic distribution of users.
  • Cookies and Web Beacons: Small data files that remember user preferences, shopping cart items, and make future visits smoother.
  • Clickstream Data: Includes your navigation path, time spent on pages, and interactions with our website. This helps us identify popular products and improve layouts.

By collecting non-PII, we can continuously refine our offerings, personalize experiences, and resolve technical issues more effectively.

 

  • How We Use Your Information

The information we collect is used in a variety of ways, all directed toward providing you with a seamless, secure, and enjoyable shopping experience. Specifically, we use your information for:

 

  • Order Processing: Your PII is required to confirm, prepare, and ship your orders efficiently.
  • Customer Support: Our team uses your contact information to answer queries, resolve issues, and ensure customer satisfaction.
  • Personalization: Purchase history and browsing behavior help us recommend products that may suit your gardening interests.
  • Communication: We may send promotional offers, newsletters, and updates based on your consent and preferences.
  • Website Improvement: Usage data helps us understand where users face difficulties and how we can improve features.
  • Legal Compliance: Certain information may be required for invoicing, taxation, and fulfilling legal obligations.

We ensure that your information is never used in ways unrelated to the purposes mentioned above without your explicit consent.

 

  • Cookies and Tracking Technologies

Like most modern websites, we use cookies and other tracking tools to make your experience personalized and efficient.

  • Cookies: These are small files stored on your device that allow us to remember your login details, preferences, and items in your shopping cart. They save you the effort of re-entering information during repeated visits.
  • Analytical Tools: We may use third-party analytics such as Google Analytics to track user behavior, measure website performance, and understand customer preferences.
  • Advertising Cookies: These cookies help us display relevant ads and promotional offers based on your browsing activity.

You have the ability to control cookie settings through your browser. However, disabling cookies may limit certain website functionalities.

  • Information Sharing and Disclosure

RootsRaja.com respects your privacy and does not sell, rent, or trade your personal information with unrelated third parties. However, in certain situations, we may share or disclose information as described below:

  • Voluntary Public Disclosure: Any personal information or content that you voluntarily share online through reviews, discussion forums, or public profiles becomes publicly available. Other users may collect and use such information. Your username, rather than your email address, may be displayed when you interact publicly on our website.
  • Administrative Communication: By creating an account and placing an order, you consent to receiving administrative messages such as order confirmations, policy updates, and important announcements. These communications are non-marketing in nature.
  • Improving Website Functionality: Both PII and non-PII, including cookies, IP addresses, and clickstream data, may be used to refine website design and develop new features.
  • Legal Compliance: We may disclose your information in response to legal requirements such as subpoenas, court orders, or applicable laws. Disclosure may also be necessary to establish or exercise our legal rights, defend against claims, or prevent fraud.
  • Security and Safety: Information may be shared when investigating suspected illegal activities, fraud, or threats to physical safety.
  • Business Partnerships: We may share aggregated, non-identifiable demographic information with partners. For example, “30% of our users are between 25–35 years old.” No personal identifiers are shared without your consent.
  • Marketing Use of Brand: RootsRaja.com reserves the right to use the business name, logo, and testimonials of its registered members and customers for promotional and marketing purposes unless a written withdrawal of consent is provided.

 

  • Protection of Rights: We may disclose information if deemed necessary to enforce our Terms of Use, prevent liability, protect the integrity of our website, or ensure the safety of users and the company.

 

  • Data Security

We adopt stringent technical, administrative, and physical security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These include:

  • Secure Servers: All sensitive data is stored in secure servers protected by firewalls.
  • Encryption: Transactions involving payment information are processed through encrypted SSL connections.
  • Restricted Access: Only authorized employees with a legitimate business need can access your information.
  • Monitoring Systems: Regular scans and monitoring tools are used to detect vulnerabilities or unauthorized access attempts.

Despite our efforts, no method of online transmission can be guaranteed as 100% secure. Therefore, while we strive to protect your information, you acknowledge and accept some inherent risks in online data transmission.

 

  • Data Retention

We retain your personal information only as long as it is necessary to fulfill the purposes outlined in this Privacy Policy or as required by law. When data is no longer needed, it is securely deleted or anonymized so that it can no longer identify you.

 

 

 

  • Your Rights

As a user of RootsRaja.com, you have specific rights regarding your data:

  • Access: You can request details of the personal data we hold about you.
  • Correction: You may update or correct inaccurate or incomplete data.
  • Deletion: You can request deletion of your personal data, subject to legal and operational obligations.
  • Opt-Out: You can opt-out of receiving promotional emails at any time by clicking the unsubscribe link provided in such emails.
  • Data Portability: In certain cases, you may request a copy of your data in a portable format.

We are committed to responding to such requests promptly and within the time frames prescribed by law.

 

  • Third-Party Services

Our website may contain links to third-party websites or services such as payment gateways, delivery partners, and analytics tools. While we carefully select our partners, we are not responsible for their privacy practices. We recommend reviewing their respective privacy policies before interacting with their services.

  • Children’s Privacy

RootsRaja.com does not knowingly collect personal information from children under the age of 18. If we discover that we have inadvertently collected such information, we will take immediate steps to delete it from our records. Parents or guardians who believe that their child’s information may have been shared with us should contact us immediately.

  • Changes to this Privacy Policy

We may update this Privacy Policy from time to time in order to reflect changes in our business practices, legal requirements, or user feedback. Any modifications will be posted on this page with the updated effective date. Continued use of our website after changes implies your acceptance of the revised policy.

  • Email and SMS Marketing

We may contact you through emails, SMS messages, or other digital communication channels in order to provide both transactional updates and promotional content. Our communication practices are designed to keep you informed while also respecting your choices.

  • Transactional Messages: These include essential communications such as order confirmations, shipping and delivery updates, account security notifications, password reset emails, and other service-related announcements. Since these are necessary for completing your orders and ensuring smooth service, you may continue to receive them even if you opt-out of promotional content.
  • Promotional Campaigns: From time to time, we may send you marketing messages highlighting new product arrivals, seasonal offers, special discounts, gardening tips, or curated recommendations based on your shopping history. These campaigns are aimed at adding value to your gardening journey and keeping you informed about the latest updates from RootsRaja.com.

You always retain the choice to stop receiving promotional messages. Each promotional email or SMS we send will contain a clear option to unsubscribe or opt-out. You may also contact us directly at our official email address to request removal from promotional mailing lists. Once you unsubscribe, we will promptly update our records to honor your preference.

 

  • Withdrawal of Consent

You have the right to withdraw your consent to the collection, storage, or processing of your personal information at any time. If you no longer wish for us to process your data, you may notify us directly by writing to us at support@rootsraja.in Upon receiving such a request, we will review and take appropriate steps to delete or anonymize your data, subject to any legal or contractual obligations requiring us to retain certain information.

In addition to direct communication, your act of discontinuing the use of our website and services will also be treated as an implied withdrawal of consent. By leaving the website and ceasing interaction with our services, you signal that you no longer agree to the terms outlined in this Privacy Policy. Please note, however, that withdrawing consent may affect your ability to use certain features of the website, including order placement, account management, and personalized services.

While we respect and process withdrawal requests diligently, we may continue to retain some limited information if required by law, for fraud prevention, or to resolve disputes and enforce agreements.

 

  • Grievance Redressal

In accordance with applicable Indian laws, including provisions under the Information Technology Act, 2000 and its associated rules, RootsRaja.com has appointed a Grievance Officer to address any complaints, concerns, or disputes regarding the handling of your personal information. The Grievance Officer serves as your primary point of contact for issues related to privacy practices, misuse of information, or violation of this Privacy Policy.